Philosophy metaphysics Essay Example for Free

Philosophy metaphysics Essay In order to clearly answer the first question, it is important first to answer the question – â€Å"what is the soul for Aristotle† and as such give an account of how he views substance and separability. Aristotle posits in de Anima that the soul is the substance in the sense which corresponds to the definitive formula of a things essence. That means that it is â€Å"the essential whatness’ of a body of the character just assigned. (Book II, 412b). As such, the soul is the essence of being and the essence of being is its substance. By being, Aristotle refers to the thing itself while by essence he refers to the primary essence of the thing itself wherein one is treated as the subject in its own right i. e. the good itself is treated as the essence of the good. It can be deduced then, using hypothetical syllogism that if soul is the essence of a being and the essence of being is its substance, then the soul is the substance of a being. He argued further that whatever is has a being, whatever has a being has a substance – this as the grounding of his epistemology. Hence, whatever is has a substance. This implies then that being is identical to substance. If such is the case, then using the principle of excluded middle, being is also identical to soul. Now, let us elucidate the concept of separability. Aristotle first distinguished the difference between the body and the soul. The body as he stated corresponds to what exists in potentiality, it being the subject or matter of a possible actuality. Soul, on the other hand, is a substance (actuality) in the sense of the form of a natural body having life potentially within it; it is the actuality of the body. Aristotle, Book II, 421b) As he delineates the dissimilarity between the body and soul, one should not be mislead in regarding the two as separate entities. They are at some point seems to be separate for in the former we are talking about a corporeal body in its spatio-temporal existence while in the latter we are talking of an incorporeal body transcending in the spatio-temporal world. However, their separability in terms of space and time does not mean they are separate as whole – that is an entity having life. As Aristotle argues â€Å"the soul is inseparable from its body, or at any rate that certain parts of it are (if it has parts) for the actuality of some of them is nothing but the actualities of their bodily parts†. (Aristotle, Book II, 413a). He argues further that â€Å"body cannot be the actuality of the soul; it is the soul which is the actuality of a certain kind of body. Hence the soul cannot be without a body, while it cannot be a body; it is not a body but something relative to a body. That is why it is in a body and a body of a definite kind†. (Book I, 421a). It can be deduced then that soul and the body are inseparable with each other. It is because the essence of both their existence lies in the interdependency of their telos – the soul actualizing the potential life in the body while the body providing an entity for the soul to actualize itself in the material world. Since the soul is the actuality of natural body, then naturally it would have certain functions which it can actualize. Aristotle has identified these functions to be the following: (1. ) powers of self-nutrition or the nutritive function; (2. powers of sensation which includes the sensory and appetitive function; (3. ) the power of movement and rest or the locomotive function and (4. ) the power of thinking. With these functions, he posited a psychic power of hierarchy. He claimed that of the psychic powers mentioned above, some kinds of beings posses all of these, some possess less than all while others posses only one. As such, evidently, the plants possess the p ower of self-nutrition wherein they can grow up or down and increase or decrease in all direction as long they can find nutrients in the soil. It is through their own means that they continue tolive. Even though the plants possess only one function of the soul, it is a great wonder how they continuously subsist on their own. Next is the power of sensation, which is possessed by all animals. All animals possessed the power of sensation because they all have the primary form of sense, which is touch. Aristotle defended and further elaborated this notion in de Anima. To wit: if any order of living things has the sensory, it must also have the appetitive; for appetite is the genus of which desire, passion, and wish are the species; now all animals have one sense at least, viz. ouch, and whatever has a sense has the capacity for pleasure and pain and therefore has pleasant and painful objects present to it, and wherever these are present, there is desire, for desire is just appetition of what is pleasant. (BookII, 414b) From the arguments stated above, it can be evidently inferred not just how Aristotle proven that all animals possess at least one sense, the touch, but also how he sci entifically deduced that all animals by virtue of their sensory function, possess appetitive function, too. From all these animals, there are some which possessed the power of locomotion, advancing them to a higher stratum. These are animals which can execute any kind of movements together with the capacity to halt such movement. Lastly, the human beings possessed all of the above-mentioned functions placing them on the top of the hierarchy. They posses the power of thinking, which is the essential feature of the human beings and which separates them apart from all other species. Analyzing the theoretical framework Aristotle succumbed to, it can be construed then that for him every being has a soul. This is evidently manifested in his attempt to prove the groundings of his epistemology extending his claim to the psychic hierarchy wherein he posited that every kind of living thing – any entity for that matter possesses certain function/s of the soul It should be put in mind, however, that even Aristotle posited the different functions of the soul; they are in essence, inseparable. An example of this is the function of nutrition (by eating) which human beings in particular do in order to properly and clearly think. The latter being also a function of the soul. Evidently, every function of the soul is interconnected with each other especially in the case of the Homo sapiens, who possessed all the enumerated functions of the soul. Aristotle notions of intellect can be rooted in his conception of knowledge – in his epistemology. It is from his conception of knowledge arises his other assertions on how he views the world. It is common sensical then to claim that his conception of the mind or any other things transcending from their spatio-temporal existence, his metaphysics, is grounded on his epistemology. As such, it is with utmost importance to first answer how Aristotle regards the nature of knowledge and how does one able to acquire knowledge so as to provide an answer on his notion of intellect. Knowledge for him can only be found within the material world – that is things, which are intelligible by senses. It is then through our experience with this objects in their spatio-temporal existence that we come to know them. He mentioned the processes of how we can arrive to know these objects – by perception, discrimination and thinking. By perception here, I mean the process of how our senses operate to recognize things in the material word. Discrimination then comes simultaneous with perception in order to give a concrete description of the thing being perceived. In example, upon the perception of a certain plant, we can able to distinguish its structure and other ontical features as the mind started to categorized. As a corollary, we arrived at the conclusion that what we perceived is indeed a plant. From there, we judged that what we perceived is indeed a plant and hence, arriving in the state of thinking. It can be deduced then that through thinking, one can able to comprehend the ontical features of an object and by virtue one’s reason, its primary essence. By primary essence, I mean the telos or the end itself of a thing. Since reason for Aristotle is innate in human beings so is intellect. It is because for Aristotle, reason is an essential property of the mind – that is of the intellect. If that is the case, then reason for Aristotle is relatively tantamount to the intellect. Husserl, on the other hand regarded the process of intuition as the first level of cognition wherein the objects are grasp in its original thru experience. This is also the case when one is cognizing objects of mere representations which includes but not limited to pictorial intuitions and any means of symbolic indications. To wit, experiencing is consciousness that intuits something and values it to be actual; experiencing is intrinsically characterized as consciousness of the natural object in question and of it as the original: there is consciousness of the original as being there in person. The same thing can be expressed by saying that objects would be nothing at all for the cognizing subject if they did not appear to him, if he had of them no phenomenon. Here, therefore, phenomenon signifies a certain content that intrinsically inhabits the intuitive consciousness in question and is the substrate for its actuality valuation. (Husserl, p. 3) It is only but logical to infer that experience plays a vital role in the cognition of a certain object. As such, it is only upon experience, can one theorized and moved to a higher level of cognition. A thing must first be intuited before one can theorize about them. And after theorizing, comes the process of reflection. Evidently, both Aristotle and Husserl believed in the value of experience in which the former calls perception and the latter intuition. From these processes arises higher forms of cognition wherein the end result for Aristotle is thinking through the use of reason while for Husserl, it is pure reflection as a result of phenomenology. It is then with utmost importance to first clarify, what does Husserl meant by intellect and Ego. As such, in what process does a person uses his intellect. Furthermore, what is the difference of reflection from pure reflection and of the empirical Ego to the transcendental Ego? Also, one should answer the question â€Å"what is phenomenology? † and â€Å"why it is only through this process one can arrive at pure reflection? † For Husserl, intellect is identical with consciousness as Ego is identical to Self. As such, when one speaks of intellect, one is referring to consciousness and vice-versa. Such is also the case with the Ego and the Self. Reflection is the process wherein one is looking not towards the act of reflection itself but rather in the direction of the objects one is conscious of. As such, one is absorbed in reflecting how these objects exist rather than asking how they come into being or essentially, enquiring on their primordial existence. If the consciousness is moving towards this kind of reflection, then the Ego is only in his/her ontical (empirical) status. Pure reflection, on the other hand, is the process wherein the consciousness is reflecting his consciousness – that is the act of reflection per se. This is the case wherein the Ego transcends from his ontical stage by describing the events i. e. relating, referring, combining, et al in his consciousness. And this can only be done thru the process of phenomenology. What is phenomenology then? Phenomenology is defined as the science of consciousness. (Husserl, p. 5) It is the process of describing the things and events themselves in their primordial sense through the use of phenomenological reduction. Phenomenological reduction then is the process wherein one suspends his/her preconceived notion of things in order to objectively describe the objects and events as what it appears to them. It only thru this process that we can arrive at pure reflection because this is the only method wherein objects and events are describe as themselves without concurring to any established principle or assumption. Evidently, Aristotle’s notion of intellect and Husserl’s notion of Ego posited the strength of mind in general – transcending from space and time. If that is the case, then the conception of a person is not only confined within the physical realm – that is he can do things beyond the limit of his physical existence in his journey to unravel the primordial existence of objects and any discipline for that matter. However, what sets them apart from each other is their notion on how one can really grasp the ontological state of an object or in the words of Kant –their intentionality. Aristotle believed that one can only know the ontological state of a thing by referring to its primary essence, its telos as the context clue in able to grasp the object’s primary essence. For Husserl, on the other hand, it is only through the use of phenomenological method can one comprehend the ontological state of objects. In Being and Time, Heidegger attempted to know the meaning of a Being – that is the Dasein, by starting to ask and redefine the fundamental question of â€Å"What is a Being? † He further continued this method by asking the ontological question of Being – that only a being can know his Being because he is consciousness to his Being by his being. His starting point is the fact that a being is a Being-in-the-World. He is a being situated in this world. As such, it is only him who can know his being by virtue of his ontic-ontological character. If that is the case, then it is only him who can determine his possibilities by virtue of being a spatio-temporal entity. Since no other entities can determine his possibilities as a being conscious of his existence, then the Dasein solely can ascertain his existentiall. It can be deduced then that the task of Dasein is to transcend to his existentiell in order to arrive at his ontological status. He can only do this by maximizing his possibilities to know himself thru the things which are ready-at-hand – things which can help him to reveal his being to him. It should be kept in mind that this process of knowing the Dasein does not go in hermeneutic circles rather on a back and forth condition Dasein as a spatio-temporal entity is facing a hard time to know his being because there is a tendency that he might be too absorb in his world or fall. Yet what Heidegger wants to emphasize is that he as a Dasein should not conceive his being as a spatio-temporal entity an encumbrance to his Being. It is because it is only through this world he can have his possibilities. This separates him from other entities and makes him a Dasein. Evidently, Heidegger’s notion of Dasein greatly gives importance to the relationship of the Being and the world which is also apparent in Aristotle notion of intellect and Husserl’s notion of Ego. However, what separates the former from the latter is that it focused on providing an answer on how one can transcend to his facticity in order to ontologically know his Being. The latter, on the other hand, focuses in discovering the essence and the ontological existence of the objects in the material world. Transcendental phenomenology is defined in general as the study of essence. It designates two things: a new kind of descriptive method which made a breakthrough in philosophy at the turn of the century, and an a priori science derived from it; a science which is intended to supply the basic instrument for a rigorously scientific philosophy and, in its consequent application, to make possible a methodical reform of all the sciences. (Husserl, p. 15) Essentially, transcendental phenomenology then is a description of phenomena. Husserl, then, laid down the method to achieve the objective of reforming all the sciences. The first step is the use of phenomenological epoche or reduction or bracketing wherein one suspends or take away all his/her biases and prejudices in order to â€Å"objectively describe† a phenomena. By doing this, we can arrive at a universal description of a phenomena. This will be followed by the compare and contrast method which one will have to undertake in order to arrive at the pure data of things. It appears then that by suspending one’s judgment and undergoing the intersubjectivity test, we can arrive at the â€Å"pure data of things†. In relation to this, Husserl claims that this method should be followed by all sciences in order to answer their primordial condition. It is held that sciences cannot escape their dogmas because it fails to question how they come to be. What they are just doing is a mere adaptation of established principles proven in the past to be true. Since these established principles were proven in the past to be true, scientists or people who work in the sciences do not make any attempt to further verify the truthfulness of their established principles – that is how and why is it the case that such principles were held to be true. For indisputably, things cannot just come into being without any rationalization, scientific explanation for that matter. Sciences have constructed ready-made answers to all things – their nature, existence, feature, et al; grounded on the preconceived notion that sciences have already provided sufficient answers to the primitiveness of these objects. While sciences are busy in explaining these things [the ready-made answers], they failed to realized that they were not able to arrived at the Isness of these objects, on how they come into being. However, since the sciences had already deceived the people, that in the past, it already provided sufficient answers to the primordial existence of things, it appears then they are seemingly contented and satisfied by what the sciences have achieved. This is what phenomenology wants to deconstruct – it wanted to create a paradigm shift by destroying the â€Å"tradition† institutionalized by science and overcoming relativism and subjectivism by the use of phenomenological reduction. From these, one can arrive at the pure data of consciousness. It is in this sense, that phenomenology becomes transcendental. Phenomenology is different from descriptive psychology because it draws upon pure reflection exclusively, and pure reflection excludes, as such, every type of external experience and therefore precludes any co positing of objects alien to consciousness. (Husserl, p. 7) Descriptive psychology then does not depend upon pure reflection exclusively; it needs psychological experiencing which would result to the reflection of the external experience. As such, consciousness itself becomes something transcendent, becomes an event in that spatial world which appears, by virtue of consciousness, to be transcendent. (Husserl, p. 7) It can be inferred then that phenomenology focuses solely on the consciousness per se of a being making it the science of consciousness while descriptive psychology focuses on the consciousness of a being in his psychic experiences. Transcendental idealism states that everything intuited in space and time, and therefore all objects of any experience possible to us, are nothing but appearances, that is, mere representations which, in the manner in which they are represented, as extended beings or as series of alterations, have no independent existence outside our thoughts. (Kant, p. 1) As such, it posits that one cannot have the knowledge of the realm beyond the empirical – that is one cannot experience objects outside space and time. It is because the mind as Kant argues having certain constraints [in reference to space and time] – can only grasp the noesis of the object but not its noumena – the object’s intentionality. It can be inferred then that transcendental idealism’s fundamental assertions lies on two grounds: first, objects by themselves exudes intentionality; and secondly, we can never know their intentionality [or noumena] because our mind can only grasp the noesis or what is appearing to us. Phenomenology believes on Kant’s first claim that indeed objects have their own intentionality but vies the second assertion. As such, its emergence as a domain of study in philosophy is grounded on its thrust to prove that indeed the mind can know the noumena of objects. Phenomenology believes that this can be done using eidetic reductionism proving to all that the mind can transcend beyond the physical realm – beyond space and time. Essentially, all the philosophies which were tackled in this paper seek to explain and interpret the world – including the objects within it and the beings living in it; from the primordial existence of things up to the authentication of one’s Being.

Experiment for Cancer Risk Factors

Experiment for Cancer Risk Factors Curiouser and Curiouser The case-control method used to identify risk factors for cancers relies on prior knowledge about the possible link between the cancer and the risk factors. It is a powerful method as the following two cases show. Asbestos In the 1970s, a series of studies identified the risk factor for a rare form of lung cancer called mesothelioma. Case-control studies pinpointed the risk to certain professions: insulation installers, shipyard workers, etc. The statistical analysis pinpointed the risk factor to be exposure to asbestos. Subsequent tort litigation and government oversight precipitated a reduction in occupational exposures to asbestos, reducing the risk of mesothelioma. Diethylstilbestrol (DES) Diethylstilbestrol (DES) is a synthetic hormone prescribed to pregnant women in the 1950s to prevent premature deliveries. In 1971, case-control studies found that women with vaginal and uterine cancer had not been exposed to estrogen directly, but their mothers had been. DES, the carcinogen, did not cause cancers to women treated with the drug, but it caused cancers to their daughter who were exposed to the drug in the womb. *** But what if the exposure responsible for the disease is unknown? A Test for Chemical Carcinogens Normally, a strain of Salmonella, a bacterial genus, cannot grow on galactose. But when exposed to certain chemicals, it could acquire a gene mutation that enables it to grow on galactose. By counting the number of growth-enabled colonies form, one can quantify the mutation rate in any experiment. In the late 1960s, Bruce Ames, a bacteriologist at Berkeley, used this technique to test thousands of chemicals on their capacity to create mutations in Salmonella, and created a catalog of mutagens chemicals that increased the mutation rate. He observed that chemicals that scored as mutagens tended to be carcinogens. Ames didnt know why mutagens could induce cancer. But he had demonstrated a practical way to find carcinogens. Hepatitis B virus (HBV) In the early 1970s, Baruch Blumberg, a biologist in Philadelphia, discovered that a human hepatitis virus can cause chronic inflammation that leads to cancer. In 1966, Blumberg discovered that individuals carrying the Au antigen (a blood antigen present in several Australian aboriginals) often suffered from chronic hepatitis. Upon further analysis, he found out that au was not a blood antigen but a viral protein floating in the blood. Blumbergs lab isolated the virus in the early 1970s, and called the virus hepatitis B virus (HBV). HBV infection caused a broad spectrum of diseases, ranging from acute hepatitis, to chronic cirrhosis in the liver, and to hepatocellular cancer. HBV is a live carcinogen capable of being transmitted from one host to another. By 1979, Blumberg and his team had found a vaccine for HBV. The vaccine cannot cure the cancer, but it can reduce the incidence of HBV infection. Helicobacter Pylori (H. Pylori) In 1979, at the Royal Perth Hospital in Australia, Barry Marshall and Robin Warren wanted to investigate the cause of gastritis. Patients with gastritis are   predispose to peptic ulcers and stomach cancer. Warren believed that gastritis was caused by a yet unknown species of bacteria. But he was ridiculed by mainstream doctors who did not believe any bacteria could live in the stomach. To prove his point, Marshall and Warren set out to culture the bacteria using brushings from patients with ulcers. But no bacteria grew out. Over a busy Easter weekend in 1982, Marshall had forgotten to examine the culture dish for bacteria for a few days. When he remembered and went to examine them, he found bacteria colonies growing out in the dish. Warren and Marshall called it Helicobacter pylori (H. pylori). To prove H. Pylori caused gastritis, they inoculated pigs with the bacteria. But the pigs did not get ulcers. In 1984, after failed attempts to infect piglets, Marshall fasted until 10 am and then drank a Petri dish containing cultured H. Pylori, expecting to develop an ulcer. Within a few days, Marshall was violently ill, and diagnosed with gastritis. H. pylori was indisputably the cause of gastritis. By the late 1980s, several epidemiological studies had linked H. pylori-induced gastritis with stomach cancer. Randomized trials run on the western coast of Japan showed that antibiotic treatment reduced gastritis and gastric ulcers, and reduced the incidence of gastric cancer. But the it would not cure the cancer once manifested. A Spiders Web If cancer truly transitioned from a precursor lesion precancer to its full-blown form slowly, and methodically, then perhaps one could intervene by attacking its precancer, thwarting the progression of the cancer at its earlier stages. There are two forms of prevention. In primary prevention, you prevent a disease by attacking its cause. For example, stop smoking for lung cancer, or a vaccine against HBV for liver cancer. In secondary prevention, you prevent a disease by screening for its early presymptomatic stage. Pap smear and mammography (discussed below) are examples of secondary preventions. The Pap Smear Secondary Prevention for Cervical Cancer George Papanicolaou, a Greek physician, arrived in New York in 1913. After a few months selling carpets, he found a research position at Cornell University studying the menstrual cycle of guinea pigs. He found that cells shed by the guinea pig cervix could foretell the stages of the menstrual cycle. By the late 1920s, Papanicolaou had extended his technique to human patients.   In 1928, he reported that uterine cancer could be diagnosed by means of a vaginal smear. But the importance of his work was not recognized. Between 1928 and 1950, Papanicolaou delved into his smears ferociously. He became known for his invention of the Papanicolaou test, commonly known as the Pap smear or Pap test. He knew normal cervix cells change in step-wise fashion in time. Might cancer cells also change in a slow stepwise way from normal to malignant? Could he identify intermediate stages of cancer? A thought occurred to him at a Christmas party in 1950. The real use of the vaginal smear was not to find cancer, but to detect its precursor. In 1952, Papanicolaou convinced the NCI to launch a clinical trial of secondary prevention using his smearing technique. In the cohort of about 150,000, 555 women had invasive cervical cancer, while 557 had preinvasive lesions. Early stage preinvasive lesions were curable by a simple surgery. The women with preinvasive lesions had no symptoms. Had they not been tested, they would never have suspected they would develop cervical cancer. The average age of diagnosis of women with preinvasive lesions was about 20 years younger than women with invasive lesions. The Pap smear would detect cervical cancers at an early stage while it is still curable 20 years before they become invasive, giving women a chance to treat it before it evolves into cancer. Mammograms Secondary Prevention for Breast Cancer In 1913, Albert Salomon, a German surgeon, performed a study on 3,000 mastectomies. He studied the X-rays of the amputated breasts after mastectomies to detect the shadowy outline of cancer. Salomon called his technique mammography. He was able to establish the difference as seen on an X-ray image between cancerous and non-cancerous tumors in the breast. But his studies were interrupted by the Nazis in the mid-1930s. He lived in a concentration camp until 1939 when escaped the camps to Amsterdam and vanished underground. Mammography, as he called his technique, languished in neglect. By mid-1960s, with radical surgery being challenged, mammography re-enter X-ray clinics, championed by radiographers such as Robert Egan. Egans mammograms could now detect tumors as small as a grain of barley. But would screening women to detect such early tumors save lives? HIP Trial In 1963, three men set out to investigate whether screening asymptomatic women using mammography would improve mortality from breast cancer. The three men were Louis Venet, a surgeon; Sam Shapiro, a statistician; and Philip Strax, an internist. They wanted a randomized, prospective trial using mortality as an end point to test mammography. The trial, launched in December 1963, was kept simple. Women enrollees in the New York Health Insurance Plan (HIP) between 40 and 64 years old were divided into two groups. One group was screened with mammography, and the other not. If a tumor was detected by mammography, the women would be treated according to the conventional treatment available at that time. In 1971, the initial findings of the trial were remarkable. 62,000 women participated; about half had been screened by mammography. There had been 31 deaths in the mammography group and 52 deaths in the control group. The percentage reduction in mortality from screening was about 40 percent. Breast Cancer Detection and Demonstration Project The positive results of the HIP trial prompted the American Cancer Society to launch a called the Breast Cancer Detection and Demonstration Project (BCDDP). The project, backed by Mary Lasker and virtually every cancer organization in America, intended to screen 250,000 women in a single year. Problems with the HIP study As the BCDDP forged ahead, people were casting doubts over the HIP study. The study had a potential flaw. They had decided to exclude women with prior breast cancer. So they dropped women who had had cancer from each group. But they may have over-corrected: more patients with prior cancer were dropped from the screened group. Critics now charged that the excess mortality in the control group was due to the fact that it was mistakenly overloaded with patients with prior breast cancer. The Canadian Trial In Canada, researchers launched their own mammography trial in 1980. But there was a flaw with the study: a woman was randomized after her medical history and examination. The allocations that emerged after the nurse interviews were no longer random. Women with abnormal breast were disproportionately assigned to the screened group. That explains why the results of the CNBSS were markedly negative: The breast cancer mortality of women in the screened group was higher than the unscreened group. Malmà ¶ Mammographic Study In 1976, 42,000 women enrolled in the Malmà ¶ Mammographic Study. Half of the cohort was screened yearly, and the two groups have been followed closely ever since. In 1988, the study reported its results. Women older than 55 had benefited from screening, with a reduction in breast cancer mortality by 20 percent. Younger women had no benefit from screening. In 2002, an analysis combining the experience over fifteen years was published in the Lancet. In aggregate, for women aged 55 to 70, mammography screening had resulted in 20 to 30 percent reductions in breast cancer mortality. But for women under 55, the benefit was negligible.

Margaret Thatcher and Martin Luther King Speech Comparison

Margaret Thatcher and Martin Luther King Speech Comparison With reference to the two speakers Margaret Thatcher and Martin Luther King, compare the way in which English may be used for rhetorical purposes in political and religious speeches. Collins Dictionary defines ‘rhetoric’ as ‘the art or study of using language effectively and persuasively’ and it is no surprise that such a skill is often in evidence with great politicians or religious leaders. The need to actively promote ones message in a good light, especially if it is a controversial decision that will be open to debate, is vital and can mean the difference between success and failure. Indoctrination or persuasion of the masses has, since the very dawn of primitive communication, set opinionated beings against each other and propelled those who are able to work effectively within the recognised techniques of rhetoric into the limelight of society. Indeed, historical figures from Gandhi to Hitler have used vocal stimulus to spread their message and influence the masses, and through various techniques, well constructed rhetorical speeches are effectively ‘audience management devices’ giving their listeners cues, reference po ints and the suggested positions of applause. Within this essay, I will be investigation Thatcher’s and King’s manipulation of such techniques.   Beginning with Margaret Thatcher’s speech to the Conservative Party Bournemouth conference in 1990, it is interesting to note how she begins her speech with an impassioned mention of a former colleague killed in Ireland. Building up to what will later become a key issue in her speech, she utilizes emotive language ‘Before he was murdered by the IRA, Ian taught us how a civilised community should respond to such an outrage’ insinuating the absolute guilt of the IRA and to set a tone of compassion within her rhetoric that must have softened the hearts of her audience and helped gain ‘their approval and support for her and their messages and sentiments.’ However, in Martin Luther Kings 1963 ‘I have a dream’ address to a great wave of protesting civil rights campaigners, the tone is somewhat different. Rather than speaking to a more contained group of political figures, he is responsible for enflaming the hearts of thousands of concerned individuals who may well however have come from all walks of life, and his opening rhetoric seems to reflect this. Rather than Thatcher’s heartfelt vote of sympathy for a colleague presumably known by most within the conference, Luther Kings audiences only common ground is their struggle and desire to take action, and he attempts to arrest the feeling of this need. ‘I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation.’   Here, King is dealing in emotive absolutes, building up the importance of the event, and stirring he crowd into excitement and attentiveness, ready to take in the re st of his great speech. Indeed, religious and civil rights speakers, like Luther King, often depend rather more on verbal eloquence and spontaneous creativity than their political counterparts. In a setting that is less formal and subject to passions rather than cleverly crafted spin, little of these speeches may be scribed in advance and an old African tradition of ‘call and response’ has been noted by the linguistic researchers ‘Keith and Whittenberger Keith (1986.) Indeed, this is evident several times over in Kings speech, firstly as a call to all in the first line, and then again with open comments ‘Let us not wallow in the valley of despair’ and of course, the famous ‘I have a dream’ statement. Both of these lines, and more in the speech besides, showcase this ‘call and response’, while one notes that in Margaret Thatcher’s speech she appears to address and name check ‘Mr President’ when she addresses her audience, offering a more official line of diction. It is also evident that King, in the style of such old African or Pentecostal preachers, uses stark proverbs and a great deal of imagery within his words to ensure that his point is shown starkly to the many different sections of the community, both educated and not, that may be watching him perform. Using metaphor in describing his peoples struggle to being dealt an unfair deal in society, ‘In a sense weve come to our nations capital to cash a check,’ he constructs an entire paragraph around the paradigm of the need for money, a common problem everyone can relate too, and thus brilliantly engages his audience. Thatcher of course has the luxury of a fully engaged audience and prefers to allude to very real policy discussion, and witty asides that a fully educated audience of Conservative members can appreciate, once again proving that targeting ones audience is extremely important in the process of exploiting rhetoric. However, despite these subtle differences, it is noticeable that the arts and techniques of rhetoric, as studied and scribed by the researcher Atkinson, are commonly used in both King’s and Thatcher’s speeches. Obviously, despite being different types of rhetoric, quasi-religious/political and straight political, an underlying need to hold attention and elicit response is needed and so it is unsurprising that the ‘three part list’ is noticeable in both of these speeches. In Thatcher one such example is ‘Theyre quite short speeches. [laughter][fo 9] Monosyllables even. [laughter] Short monosyllables’ and within Kings address ‘We cannot walk alone; and as we walk, we must make the pledge that we shall always march ahead. We cannot turn back.’ Both obviously important moments in the speeches, Thatcher’s to insinuate a sense of party unity and witty aside, while Kings insists unrepentant solidarity and progress, the use of this ‘three point list’, simply a point made via the use of three specific components, is vital in amplifying general ideas and stimulating audience response. Coupled with this, and often obvious within such triplets, is the use of repetition, and to some extent rhyme, that is produced in these speeches. King repeats ‘I have a dream’ at the beginning of eight sentences rising to a feverish crescendo of spoken word politics to amplify and continuously reinforce his message (see end of his speech) and Thatcher uses the device more sparsely to achieve similar results. ‘new jobs. Better jobs. Cleaner jobs.’ Such ‘rhyming’ words coupled with exciting imagery within them (King uses ‘sweltering’ and ‘Oasis’ to compare the contemporary situation and his future vision of the state of Mississippi) can excite an audience and also give them a cue to respond in applause or a ‘holler back’ situation, depending on the nature of the address itself. Of course, we must also remember that these speakers will have used intonation and gesticulation not available in the transcripts of these speeches, but these are also very important in the art of successful rhetoric. The use of contrasts, and occasional symmetrical contrasts are also evident in both of these speeches; both Thatcher and King drawing on failures of others to highlight the superiority of the speaker’s favoured position. ‘I seemed to hear a strange sound emanating from Blackpool. And I thought at first it was seagulls. [laughter] Then I remembered that Labour was holding its annual Conference there’ and ‘And so weve come here today to dramatize a shameful condition.’ Although, of course, the tones of these voices are very different, Thatcher taking a ‘cheap shot’ at the Labour party while King is striving to keep his protest on the ‘high plane of dignity and discipline,’ they both contrast their message with failures of a rival institution or the system as a whole. Cynics could of course dismiss this element of rhetoric as merely a desperate attempt to cover up ones own lurking bad points with those of others, although if ski lfully done, it can help immensely to highlight these problems and bring down the audience perception of what could be seen as a rival problem. So, in conclusion and despite the differing social and political contexts of the situations, Thatcher’s and Kings speeches, although unsurprisingly differently constructed and clearly intended for different audiences, contain many similarities in the type of rhetorical devices they use to get their messages across. Thatcher’s arguably more familiar and amusing speech is certainly more frivolous and snide at times, while Kings ‘I have a dream’ seems more spontaneous and impassioned, but in terms of historical importance, this seems unsurprising. Indeed, even looking at a more modern speech, that of Tony Blair’s 2003 declaration of British war on Iraq, similar techniques can be witnessed. Repetition and rhyme, ‘not why does it matter? But why does it matter so much?’ within a rhetorical question in this case; the use of a three part list ‘What changed his mind? The threat of force. From December †¦What changed his mind? The thre at of force. And what makes him†¦? The imminence of force’; and even an element of media call and response is in evidence ‘And now the world has to learn the lesson all over again.’ Of course, unlike Thatcher, there is no political backstabbing at a rival party, the situation would be deemed to important to go along that route, but he does nevertheless compare the way Saddam Hussain ran Iraq to the way the world should, in his view, progress. Indeed, it seems the art of rhetoric is largely formalized in terms of techniques, but can be used skilfully to push any doctrine in a creative and personal manner by an individual. Bibliography http://www.stanford.edu/dept/english/courses/sites/lunsford/pages/defs.htm http://www.margaretthatcher.com/Speeches/displaydocument.asp?docid=108217doctype=1 http://www.americanrhetoric.com/speeches/Ihaveadream.htm http://politics.guardian.co.uk/foreignaffairs/story/0,11538,916789,00.html Collins English Dictionary (Collins: 2005) Janet Maybin (Editor), Neil Mercer (Editor) From Conversation to Canon (English Language: Past,Present Future) (Taylor Francis: 1996) 130

The Life of Caroline Phelps :: essays research papers

Caroline Phelps provides an insightful look into the changing face of America including: The changing American economy, the prominence of the American Fur Company, and a shift in white and Indian relations. The years of Caroline Phelps’ life are some of the most significant years of our countries existence. There were many revolutionary modifications to our country and through this journal we can get a clear perspective of life in the mid 1800’s.   Ã‚  Ã‚  Ã‚  Ã‚  We pick up with Caroline Phelps’ Life on March second, 1830. This is an important day in her life, as it is her wedding day. William Phelps, her husband is a rugged frontier fur trader. Caroline’s parents did not approve of William because of his jagged lifestyle. â€Å"He (her father) said William was wild and careless and I would have to live like a squaw if I married him.† Throughout the next few years we see some character traits of Caroline. She lives a very demanding lifestyle; her husband is hardly home and is gone for months at a time. Caroline also deals with many hardships with little complaint showing she will do what it takes to get by. â€Å"I was so sick I could hardly get along and an old Indian carried my child on his back. We went up a cliff that had cedar bushes to pull up by. The bushes gave way and I rolled down I don’t know how far and injured my nose. It bled all over my clothes. I was fatigued. I thought I would never get there. By this time, my dress was covered with blood and my face and hands besmeared all over.† This quote clearly demonstrates Caroline’s ability to persevere through almost anything. During her life Caroline had three kids, one of which is doubtful be her husbands. There is speculation that it may be an Indians’. Caroline learns to become trusted friends with the Indians, William’s business partners. The Indians do many things for the Phelps’ including; taking them places, guiding them to their destinations, and even helping move things from their houses. This can be seen in the following quote, â€Å"I then gathered a few things and got the Indians to take them to a little hill where Eliza was.† Caroline also plays a crucial part in the operation of her husbands fur trade business. She does all the behind the scenes work including keeping the store up, and the accounting.

Essay --

Liam Connelly Final Project Golden Age of Greece Thermopylae and the 5,200: an Analysis of Creative License in Film There is perhaps no last stand than the famous 300 Spartans at Thermopylae who held the massive Persian army for three days in a narrow mountain pass, nearly two and a half millennia ago. When the movie 300 premiered, I was beginning to appreciate military history and I found the story of these hopelessly outnumbered Greek patriots absolutely riveting. I had known that more than a little creative license was taken after seeing some of the more fantastic scenes but some of the important historical nuances were lost in the depiction. My objective today is not to pedantically nitpick every anachronism and erroneous fact, but simply to discover why the filmmakers augmented the history with them. My primary source for comparison is Herodotus’ Book VII of The Histories, in which he describes the background and facts known to him about the battle itself. The origin of the 5,200 from which this project takes its name is the fact that Herodotus counts not only 300 Spartans but at least a full 4,900 other troops from other Greek regions who fought against overwhelming odds to hold the Persians at bay (Herodotus, 511). While the Spartans may have earned the lion’s share of the glory for their self-sacrifice, the 4,900 or so other soldiers deserve a place in this epic tale of courage and discipline. The primary formation of Greek infantry is the hoplite phalanx. Each hoplite’s hoplon, or shield, protected the man to his left and long spears gave the ranks behind the first allowed them to bring to bear a wall of bronze spears in front of them. The phalanx is a strong formation but it is vulnerable to flanking maneuvers, ... ...eks doesn’t need any tweaking or embelishments; it’s already extraordinary on its own. Indeed, nearly every genre of film audiences love today can be found in the stories of Greek dramatists, myth, tradition, and history, from romance to comedy and war. There’s a rich cultural well waiting to be drawn upon by other filmmakers to tell the story of Greece in her finest hours. I hope more directors discover that. Until then, I’ll remember the 300 as they were, not what I’d like them to have been. Works Cited Herodotus. The Histories. Trans. Aubrey De Selincourt. Ed. Betty Radice. Middlesex: Penguin, 1954. Print. Miller, Frank. Interview by Steve Daly and Entertainment Weekly. 13 Mar. 2007. Snyder, Zack, dir. 300. Prod. Gianni Nunnari, Bernie Goldman, Mark Canton, and Jeffrey Silver. 2007. Warner Bros, 2007. DVD.

Marketing Planning Essay

Assume you have been appointed as a marketing consultant for Jollibee. As part of the international expansion program, the management wants you to prepare a report to identify marketing opportunities. The report should cover the following information: a) Identify three potential markets for expansion Jollibee Foods Corporation (JFC) is banking on franchising and overseas expansion to continuously boost its earnings in the long run. The aggressive expansion program is in line with doubling the company’s earnings in 5 years, company officials said. JFC board chairman Tony Tan Caktiong said the ideal business mix is 50-50 for franchising and company-owned expansion. JFC’s branches outside the Philippines are all company-owned, except those in the Middle East. In the Philippines, 45% of the stores are company-owned while 55% are franchised. For its overseas expansion, CEO Ernesto Tanmantiong said the quick-service restaurant chain plans to expand its global footprint by putting up stores in Malaysia, Myanmar, Europe and Japan â€Å"after five years because we need to focus on China and the US.† JFC is also branching out in Canada next year while the company is still studying prospects in Indonesia, one of the fastest growing economies in Southeast Asia. The potential markets for expansion are the following: Three Options for Expansion Papua New Guinea- Raising the Standard New Entrant into 3 store fast food chain Tingzon offered to put up all capital required Hong Kong- Expanding the Base 3 Store already established, possibility of a 4th one. High volume with Filipinos but not with residents (Chinese) 4th store location high traffic but few Filipinos California-Supporting the Settlers Success in Guam led them to believe US had potential Food Appealed to Filipinos and Americans Decided on Daly City-Large Filipino population Plans to appeal to Asian Americans and then Hispanic Americans b) General information about the potential markets (geographical location, capital, population, per capita income, literacy rate, language spoken) Geographical Location Jollibee started with five branches in 1978 and has grown to a strong network of a total of 801 stores in the country, and 96 stores internationally. In total, Jollibee has 896 stores worldwide as of November 2013. It is the largest fast food chain in the country with international locations in Brunei, Hong Kong, Indonesia, Kuwait, Malaysia, Qatar, Saudi Arabia, Singapore, Vietnam, the United States, and Canada. JFC is planning to expand Jollibee to other markets like Europe. Asia Brunei (launched 1987) Hong Kong (launched September 1996) Indonesia (to be launched 2015) Kuwait (launched 1995) Malaysia (to be launched 2015) Philippines (main hub) Qatar Saudi Arabia (launched 1995) Singapore (launched 2013) Vietnam (launched October 1996) North America United States (launched 1998) Canada (to be launched 2015) The first Jollibee branch in Vietnam was opened on October 1996 at the Super Bowl in Ho Chi Minh City. To date, Jollibee has more than 30 stores in Vietnam, they are located in the cities of Ho Chi Minh, Hanoi, Da Nang, Nha Trang, in the provinces of Vinh Phuc, Dong Nai and all provinces in the  Mekong Delta Region. In Hong Kong, there is currently one branch located in Central. At present, it is in the process of being renovated, while the opening of a second branch in the country is currently under consideration. As of end-September 2012, Jollibee was operating 2,040 stores in the Philippines for all of its brands: 765 for Jollibee, 383 for Chowking, 201 for Greenwich, 209 for Red Ribbon, 457 for Mang Inasal and 25 for Burger King. PAPUA NEW GUINEA: There are five million people in Papua New Guinea with extremely limited fast food options. Jollibee can come in and set a high standard, attract many customers, and scare future investors away. However they would have to quickly add three to four stores to be competitive and cover costs. There was also question as to whether the area could handle 20 stores. Either they will get the first mover advantage or they will sustain huge loss. Since the benefits offered by the local partner are uncertain and profit potential is low, Jollibee should not seek to enter New Guinea at this time. HONG KONG: In Hong Kong, Jollibee are located near a very densely populated area, which has a very loyal Filipino customer base. These people gave them great business on the weekends, but sales fell off during the week because the local Hong Kong people rarely frequented the Jollibee establishment. Also, there were tremendous problems with the Chinese stores. All of the managers resigned and many employees quit because the Chinese like to work for Chinese. There was obvious friction between the Chinese and Filipino’s. While the fourth store in Hong Kong represents a valuable learning opportunity, it will not generate the revenues needed to build a global empire. Catering to the local Chinese palette would allow Jollibee to build its competitive advanta ge by learning to balance flexibility in menu offerings with consistency across the global brand. Additionally, a success in cosmopolitan Hong Kong could give Jollibee the brand exposure it needs to attract better partners. However, given the staffing issues and uncertainty involving the local Chinese customer, it would be better for Jollibee to improve its current operations, rather than to commit additional resources to a new store. CALIFORNIA: It will be a very good idea to target the Asian community living in U.S and California is the best place to start from. The intense competitive atmosphere of US fast food market will provide Jollibee tremendous opportunity of global learning. Furthermore, they also discovered that there were many elements of their  restaurants that appealed to Americans. Similarly, there was great support from Filipino-Americans. Likewise, Jollibee was going to expand throughout California before it moved east. They were determined to gain recognition. Another helpful aspect is the diversification of America. In any given city a person can find Chinese, Italian, Greek, Spanish, Japanese, American, German, Polish, Indian, and other ethnic restaurants. Americans like to try food of different cultures and there is no reason to believe that we will not try Filipino food. There is very little reason to believe that Jollibee cannot successfully enter the fast food market in the United States. But on the other hand, United States is home to some of Jollibee’s most formidable competitors. As a late-mover, it will be difficult for Jollibee to obtain access to the distribution channels, suppliers, and store locations which allowed it to become a cost leader in the Philippines. Additionally, aside from its experience in Guam, Jollibee does not have any real experience operating in a Western business environment. c) Specific information about each market (legal and ethical requirements, market trends, competitors, size of the market, potential sales volume) Legal and ethical requirements When markets in foreign countries offer a higher profit potential than your home market, it makes sense to expand internationally. As you prepare your expansion and research target markets in other countries, you will often find that the legal structures and ethical frameworks differ substantially from those in the United States. You have to address the legal and ethical issues of your entering these markets to make your expansion a success. Traditional Small Scale Bribery- involves the payment of small sums of money, typically to a foreign official in exchange for him/her violating some official duty or responsibility or to speed routine government actions (grease payments, kickbacks). Large Scale Bribery- a relatively large payment intended to allow a violation of the law or designed to influence policy directly or indirectly (eg, political contribution). Gifts/Favours/Entertainment- includes a range of items such as: lavish physical gifts, call girls, opportunities for personal tr avel at the company`s expense, gifts received after the completion of transaction and  other extravagant expensive entertainment. Pricing – includes unfair differential pricing, questionable invoicing – where the buyer requests a written invoice showing a price other than the actual price paid, pricing to force out local competition, dumping products at prices well below that in the home country, pricing practices that are illegal in the home country but legal in host country (eg, price fixing agreements). Products/Technology – includes products and technology that are banned for use in the home country but permitted in the host country and/or appear unsuitable or inappropriate for use by the people of the host country. Tax Evasion Practices – used specifically to evade tax such as transfer pricing (i.e., where prices paid between affiliates and/or parent company adjusted to affect profit allocation) including the use of tax havens, where any profit made is in low tax jurisdiction, adjusted interest payments on intra-firm loans, questionable management and service fees charged betwee n affiliates and /or the parent company. Illegal/Immoral Activities in the Host Country – practices such as: polluting the environment, maintaining unsafe working conditions; product/technology copying where protection of patents, trademarks or copyrights has not been enforced and short weighting overseas shipments so as to charge a country a phantom weight. Questionable Commissions to Channel Members – unreasonably large commissions of fees paid to channel members, such as sales agents, middlemen, consultants, dealers and importers. Cultural Differences – between cultures involving potential misunderstandings related to the traditional requirements of the exchange process (e.g., transactions) may be regarded by one culture as bribes but be acceptable business practices in another culture. These practices include: gifts, monetary payments, favours, entertainment and political contributions. Involvement in Political Affairs- related to the combination of marketing activities and politics including the following: the exertion of political influence by multinationals, engaging in marketing activities when either home or host countries are at war or illegal technology transfers. Market trends More focus on youths Popular trendy cafà © Wi-Fi internet access Creative location Multi branding Cleanliness environment Competitors Size of the market Claimed market size Jollibee was able to capture 65% of the market share in hamburger market in the Philippines. The JFC reported Php 82 billion by the end of 2011 Based on the annual report of JFC, Jollibee earned Php 50 billion revenue on 2011 Total sales of JFC claiming 65% market share is Php 82 billion. The total market share is Php 126 billion Potential sales volume Local fast food giant Jollibee Foods Corp. grew its 2013 net profit by 24.5 percent year-on-year to P4.64 billion as sales from its restaurant network here and abroad expanded by a double-digit pace. In the fourth quarter alone, JFC’s net profit rose by 20.3 percent year-on-year to P1.52 billion. System-wide retail sales—a measure of consumer sales from company-owned and franchised stores—grew by 13.9 percent in the fourth quarter and by 12.8 percent for the full year, to P28.87 billion and P104.1 billion, respectively. The full-year retail sales growth marked the highest rate of rise in organic sales in six years and allowed JFC to breach the P100-billion mark for the first time, JFC chief operating officer and incoming chief executive officer Ernesto Tanmantiong said in a statement. Apart from growing its sales volume and distribution network, JFC also unlocked higher margins by improving the operating efficiency of its growing store chain. Net income margin for 2013 increased to 5.8 percent from 5.2 percent the previous year. JFC opened a total of 98 stores in the fourth quarter—the highest number opened in a single quarter in the company’s  35-year history. It ended 2013 with an international store network of 2,764, of which 2,181 are in the Philippines. â€Å"Our progress in building the business has been taking place across our brands in different countries. In the years ahead, we look forward to further strengthening our brands and accelerating our profitable growth by keeping our intense focus on the fundamentals of our business for the benefit of our consumers: Superior product quality and taste, value, service, restaurant experience and store locations made possible by an even stronger JFC organization,† Tanmantiong said. For 2014, Jollibee has earmarked P6.3 billion in capital spending. It will be used to open new stores and renovate old ones. The budget is higher than the P4.1 billion capital outlays in 2013, when the company opened 235 new stores. In the fourth quarter of 2013, system-wide sales in the Philippines alone rose by 12.2 percent, while business grew by 19.2 percent in China, 17.2 percent in the United States, and 35.3 percent in Southeast Asia and the Middle East. In Southeast Asia, growth was led by Vietnam, where business rose by 40.2 percent. Same store sales across its global network for the fourth quarter grew by 8-9 percent year-on-year on higher customer traffic and purchases per store. With higher net profit last year, JFC’s return on equity improved to a 15-year high of 21.3 percent from the 18.3 percent seen in 2012. Aside from the flagship Jollibee brand, JFC operates Chowking, Greenwich, Red Ribbon, Mang Inasal and Burger King. In China, it operates the Yonghe King, Hong Zhuang Yuan and San Pin Wang chains. It likewise has a 50-percent stake in the joint venture operating Highlands Coffee (in Vietnam and the Philippines), Pho24 (in Vietnam, Indonesia, Philippines, Hong Kong, Macau and Cambodia) and 12 Sabu (China). d) An assessment of external factors for each market (PEST analysis) The general environment consisting of 6 segments and the analysis of its effects on Jollibee is as shown below. Demographic In the local Philippines context, the million consumers walking into Jollibee’s stores daily represent strong demand for its products. The uniqueness of the geographical landscape of Philippines has also made it a challenge for fast-food companies. Globally, there are many Filipinos workers situated in the overseas market, especially in the United States where there are estimated to be around 2 million Filipino immigrants.  Besides the US, many Filipinos are also situated in parts of Asia such as Hong Kong, Brunei and Indonesia. Not limiting to Filipinos, their stores have also attracted other Asians to eat at their restaurants. Economic The growing economic capabilities of developing countries have attracted major players in the fast food industry to establish their stores there. Likewise for Jollibee, the growing market possibilities in Indonesia for Chinese food enabled Jollibee to venture into the market by introduction of Chowking Brand. The potential China market for fast food also led Jollibee to acquire 85 percent ownership in Yong he King Chain. Sociocultural The social and cultural of each country differs from one another. For example, a Chinese might prefer to have noodles instead of rice in Japan. In our case of Jollibee, the â€Å"langhap-sarap† concept adopted by them may be hugely popular to Filipinos consumers, but this concept may not do so well in global markets. Foreign consumers might not like the traditional taste of Jollibee’s food, as compared to bigger global players such as McDonald. Global The ever changing global landscape is one of the critical factors Jollibee has to consider. As illustrated in the case study, Philippines have seen major global players entering the fast-food market having a take on this pie. Although Jollibee have always been the dominant in this segment, competing in foreign markets seems to be in a different story. Not only they have to penetrate the foreign market with their proven and successful local recipe, they would also have to compete against already established players such as McDonald, Wendy’s and KFC. e) Estimate the costs, risks, financial viability for each market. Papua New Guinea: Raising the Standard In early 1996, at the recommendation of Quality Assurance Manager Gil Salvosa, a local New Guinea entrepreneur in the poultry business approached Tony Kitchner about a Jollibee franchise. He described a country of five million people served by only one poorly managed, 3-store fast-food chain, that had recently broken ties with its Australian chicken restaurant franchise. â€Å"Port Moresby does not have a  single decent place to eat, â€Å"he told Kitchner. He believed Jollibee could raise the quality of service and food enough to take much of the Australian chain’s market share while discouraging further entrants. Although the original plan had been to open just one store in the foreseeable future—in the capital, Port Moresby—Tingzon was certain that the franchisee could only cover the costs of developing the market if he put in at least three or four stores soon after. But he was uncertain whether Papua New Guinea coul d support the 20 stores that he saw as the target critical mass for new markets. (For comparison, in the Philippines, approximately 1,200 fast food outlets competed for the business of 75 million people. GNP per capita in both countries was almost at US$2,500.) Hong Kong: Expanding the Base Also on Tingzon’s plate was a proposal to expand to a fourth store in Hong Kong. The franchise, owned by Jollibee in partnership with local businessmen and managed by Tommy King, TTC’s brother-in-law, opened its first store in September 1996 to instant, overwhelming success. Located near a major transit hub in the Central district, it became a gathering place for Filipino expatriates, primarily domestic workers. However, appealing to the locals had proven more difficult. While volume was high on weekends, when the Filipinos came to Central to socialize, it fell off during the week, when business was primarily from local office workers. Although two more stores in Central had attracted many Filipinos, they both relied extensively on Chinese customers and generated sales of only about one-third of the first outlet. One problem was that, despite strenuous efforts, Jollibee had been unable to hire many local Chinese as crew members. According to one manager, Chinese customers who did not speak English well were worried that they would be embarrassed if they were not understood by the predominantly Philippine and Nepalese counter staff. Another problem was that in a city dominated by McDonald’s, Jollibee’s brand recognition among locals was weak. Working with Henry Shih, the sub-franchisee who owned the second store, Jollibee staffs were trying to help launch a thematic advertising campaign, but due to the Hong Kong operation’s small size, the franchise could not inject sufficient funds. California: Supporting the Settlers Soon after signing his contract, Tingzon had learned of year-old plan to open one Jollibee store per quarter in California starting in the first quarter of 1998.Supporting TTC’s long-held belief that Jollibee could win enormous  prestige and publicity by gaining foothold in the birthplace of fast food, Kitchner had drawn up plans with a group of Manila-based busine ssmen as 40% partners in the venture. Once the company stores were established, they hoped to franchise in California and beyond in 1999.Much of the confidence for this bold expansion plan came from Jollibee’s success in Guam, a territory of the US. Although they initially targeted the 25% of the population of Filipino extraction, management discovered that their menu appealed to other groups of Americans based there. They also found they could adapt the labor-intensive Philippine operating methods by developing different equipment and cooking processes more in keeping with a high labor cost environment. In the words of one International Division veteran, â€Å"In Guam, we learned how to do business in the United States. After succeeding there, we felt we were ready for the mainland. â€Å"The plan called for the first store to be located in Daly City, a community with a large Filipino population but relatively low concentration of fast-food competitors in the San Francisco area. (With more than a million immigrants from the Philippines living in California, most relatively affluent, this state had one of the highest concentrations of Filipino expatriates in the world.) The menu would be transplanted from the Philippines without changes. After initially targeting Filipinos, the plan was to branch out geographically to the San Francisco and San Diego regions, and demographically to appeal to other Asian-American and, eventually, Hispanic-American consumers. The hope was that Jollibee would then expand to all consumers throughout the U.S.Like the expansion strategies in PNG and Hong Kong, this project had momentum behind it, including visible support from Filipino-Americans, strong interest of local investors, and, not least,TTC’s great interest in succeeding in McDonald’s back-yard. f) Rank the opportunities in terms of their viability and likely contribution to the business According to the corporate website, Jollibee International currently has over 50 locations in Brunei, Hong Kong, Vietnam, Saudi Arabia, Qatar, and U.S. There are now a total of 26 Jollibee stores in the U.S. including 9 stores in Northern California, 15 stores in Southern California, one store in Las Vegas, and one store in New York. According to Jollibee’s website, the company has modified its global strategy and stopped international  franchising temporary. The California franchise has been a success. Since opening the first U.S. store in Daly City in 1998, the company has expanded their U.S. presence to a total of 26 stores. The company has the advantage in the California market because there are a lot new immigrants entering the state with 80,000 Filipino migrating per year. Jollibee currently has only one Hong Kong store located in Central, implying that at least two Central stores have been closed since 1998 in addition to the Kowloon district store. Finally, there is no Jollibee presence in Papua New Guinea indicating that efforts to expand to this country were not successful. References: http://www.pinoyinvestor.com/smartinvestor/jollibee-banks-on-franchising-overseas-expansion-to-boost-long-term-earnings-04-aug-2014 http://en.wikipedia.org/wiki/Jollibee http://www.allfreepapers.com/print/Jollibee–Case-Study-Analysis/1794.html http://cdn.intechopen.com/pdfs-wm/12111.pdf http://business.inquirer.net/164038/jollibee-13-profit-up-24-5 http://nhobeelab.weebly.com/industry-analysis.html

Global Society Essay

The world we are in today has seen the end of bipolarity that has been brought about by wars that divided. Every day we see the world grow smaller and people are brought together by common issues and concerns. States become interdependent and connected through globalization. Global actors include along with the state, non-governmental organizations and multinational corporations. These global actors have diverse and divergent, often conflicting, interests that must be met. States, such as the developing countries, need a level playing field in the global arena. The non-governmental organizations are people oriented, and often seeking to improve their quality of life. Multinational businesses are profit and expansion driven. Multinational corporations play a big role in economic globalization. They fuel economies by the investment they bring in that create jobs and allow the exchange of technology through skills and knowledge. MNCs are also seen as having insatiable greed for wealth, which create and dictate markets, displace small enterprises and dislocate people. Corporate Social Responsibility is when business interests are met along with the other interests of society as a whole. CSR has four integral parts, which are: (1) profit generation, (2) observing human rights, payment of taxes, cooperation with the government, promoting health and safety, and supporting workers, (3) doing the right, fair and just thing, and (4) sharing resources and profits to improve lives especially in the areas of education, health and the arts. The UN Global Compact attempts to develop Corporate Social Responsibility globally. The Global Compact provides the mechanism that covers all directions of the social spectrum such as horizontal and vertical, formal and informal, state and non-state. The approach is from all dimensions, diverse, multi-level and a network structure. UN agencies like UNDP, UNHCR and UNESCO partner with many philanthropic foundations in many CSR activities showing that MNCs can both be profit-motivated and socially-responsible. References Fritsch, Stefan. (January 2008). The UN Global Compact and the Global Governance of Corporate Social Responsibility: Complex Multilateralism for a more Human Globalization. Global Society, Vol. 22, No. 1.